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There
are two key elements which define whether you are ready: (a) Your company's stage in its lifecycle and (b) Your management's maturity/openness to partnership. With respect to (a), your company should have developed
or acquired the basic skills. You know that your concept
is sound, that the product or service works, and that
there is a ready market. Having tested and re-tested
and adopted your strategies and products to the greatest
extent possible with extremely limited resources, you
are at a point where you need tap into VCs funding,
expertise and network to realize your company's true
potential. This, however, is often times a big step
for you as you will be inviting outsiders for the first
time. This is where (b) is very important. VCCs perceive
any potential investment as an opportunity for partnership
and cooperation to rally their respective skills towards
business building and maximizing shareholder value.
You and your management must realize from the outset,
that most VCCs are not passive investors and that in
fact to the contrary, VCCs will take an active role
in helping navigate the uncharted commercial waters
with you. A key ingredient of successful partnership
is that you and your management are ready for such a
relationship; that you are aware of your particular
strengths and weaknesses and see synergies in a partnership
with VCCs.
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